Roche Biomedical Laboratories, Inc.
Address:
231 Maple Avenue
Burlington, North Carolina 27215
U.S.A.
Telephone: (910) 229-1127
Fax: (910) 222-1755
Statistics:
Wholly Owned Subsidiary of Hoffman-La Roche, Inc.
Incorporated: 1982
Employees: 9,000
Sales: $600 million
SICs: 8071 Medical Laboratories
Company History:
Roche Biomedical Laboratories (RBL), a subsidiary of Hoffman-La Roche, Inc., is one of the largest networks of clinical laboratories in the United States. With a system of 20 major laboratories across the country, supplemented by 350 other locations, RBL performs more than a million diagnostic medical tests every day.
RBL was created by Hoffman-La Roche, the American arm of Roche Holding, Limited, an international biomedical conglomerate based in Switzerland. In 1905, Hoffman-LaRoche began operations in the United States, with headquarters in Nutley, New Jersey. It was not until 1969, however, that the company entered the clinical laboratory business. At that time, it purchased the Kings County Research Laboratories, which were based in Brooklyn, New York. Throughout the 1970s, Hoffman-La Roche added to its research laboratory holdings. In 1982, the company made its most significant acquisitions in this area, buying two major independent clinical laboratory businesses, including Biomedical Reference Laboratories of North Carolina. In the following year, Hoffman-La Roche merged all of its laboratory properties into one company, which it called Roche Biomedical Laboratories.
The headquarters for the newly formed RBL were established in Burlington. This site was chosen because it was the home of Biomedical Reference Laboratories, the largest of the laboratories that Hoffman-La Roche had combined into RBL. Biomedical got its start in the late 1960s, when three brothers founded a clinical laboratory in the town of Elon College, North Carolina. In doing so, the brothers were joining a family tradition. Their father, Thomas Edward Powell, Jr., had taught biology at Elon College for 15 years early in the century. Unable to obtain suitable supplies for his students to perform their experiments, he founded Carolina Biological Supply in 1927 to provide dissection specimens. During the Great Depression of the 1930s, when Elon College was unable to pay its faculty's salaries, Powell left the college and entered business full time. As the New Deal increased federal funding for education programs, Carolina Biological Supply prospered. In the 1960s, Powell handed down the family business to his son, Thomas Edward Powell III.
In 1969, Thomas Powell joined with his twin brothers, James B. Powell, a doctor, and John, to form Biomedical Reference Laboratories. With 16 employees, the lab performed testing for physicians, hospitals, researchers, and small companies in the nearby North Carolina Research Triangle. In 1970, the lab moved from its location at Elon College to an old empty hospital in Burlington. James Powell was in the army, stationed in Washington, D.C., and he came down on the weekends to work. During the 1970s, the lab grew quickly, as scientific research in the area surrounding it intensified.
In 1979, Biomedical sold stock to the public for the first time. The company offered $7.2 million worth of stock, which made the lab itself worth about $50 million. With this infusion of funds, Biomedical moved from its old quarters to a nearby office and laboratory complex called York Court. Three years after Biomedical went public, Hoffman-La Roche purchased the lab for $163.5 million. The company's original owners, the Powell brothers, became multimillionaires. Only one, James, was still involved with the company at that time, and he stayed on as its head.
By the early 1980s, the town where RBL was located had suffered a dramatic decline, as businesses fled to the suburbs. This exodus had left a large number of vacant buildings available, and RBL seized this opportunity to expand rapidly in Burlington. Although RBL comprised labs located all over the country, the North Carolina operations became the company's fastest-growing. In 1984, the U.S. Congress approved more stringent Medicare regulations, which forced testing laboratories to provide greater billing information. Because this change required more space for office work, RBL moved into larger quarters in Burlington, taking over an 80,000 square foot building rented from a hosiery company.
In addition to its clinical testing operations, RBL also conducted extensive research to develop quicker and more sensitive diagnostic assays. The company focused its efforts on products for which society seemed to have a growing need. "We follow the demands of the health-care system," Powell told Business North Carolina in 1993. "But we like to think that we are innovators also. We want to be more than just a service lab." To promote development of new products and procedures, RBL established a Center for Molecular Biology, which conducted research on promising ideas in Research Triangle, North Carolina.
In February 1987, RBL joined with Pragma Bio-Tech, Inc., a New Jersey-based company, to provide workplace drug and alcohol testing. Under the agreement, Pragma employees would take samples from employees at their jobs and then convey them to RBL, which would conduct sensitive gas chromatography/mass spectrometry tests to detect the presence of controlled substances. Results would be available within 48 hours. With this joint venture, RBL hoped to tap into the growing concern among employers about drug abuse.
With the help of such programs as the employee drug and alcohol testing, RBL's business continued to grow throughout the 1980s. In 1989, the company established a new division, the Roche Insurance Laboratory. This enterprise was set up to perform the tests required by insurance companies in determining whether to extend coverage or to pay a claim.
At the start of the 1990s, RBL consolidated geographically, selling its western regional operations in August 1990. Labs in Sacramento, California, and Denver, Colorado, were sold to the Unilab Corporation for $41 million. These facilities included clinical, anatomical, and cytology testing businesses. Under the terms of the sale, RBL retained its esoteric and specialty testing operations in those areas. Overall, however, it had withdrawn from participation in the west coast market.
In 1991, RBL used its newly developed DNA technology to help identify the remains of American soldiers killed in the Persian Gulf War. By examining the so-called genetic fingerprint of tissues, the lab was able to help the Armed Forces Institute of Pathology identify all of the missing combatants. Because of this work, Desert Storm was the first war in which no American fighter was buried at the Tomb of the Unknown Soldier. Bodies were also able to be returned to families as intact as possible.
In that same year, Roche expanded its operations by establishing its Consulting Physicians Network in May 1991. This service was established by a subsidiary of RBL, the Roche Insurance Laboratory. With this service, the company sought to provide access to a medical insurance board-certified physician to underwriting companies without a full-time physician on their staff. The doctors provided by RBL would perform risk selection, read EKGs, and review files within one to two days. "The Consulting Physicians Network complements our existing businesses and allows us to respond to the changing needs of the insurance industry," an RBL executive told the Business Wire.
By the end of 1991, RBL had become the second largest medical testing company in the United States, with revenues of more than $600 million. The company had more than 8,000 employees in 400 locations across the country. In February 1992, Hoffman La Roche purchased the CompuChem Corporation, based in North Carolina, for $75 million. When this company's operations were combined with those of RBL, the Roche laboratory became the second largest drug-screening provider in the United States. RBL had previously attained the position of the second-largest paternity tester, as well. In May 1992, RBL dedicated a new 94,000 square foot extension of the company's laboratory facilities in Burlington. With this addition, the RBL space became one of the world's largest clinical laboratories. More than 850 people worked at this location.
Also in May 1992, RBL announced that it would sell off CompuChem's environmental division. Despite the fact that CompuChem had spent several million dollars developing its environmental testing products, the company had discovered that the market for these expensive processes was small, as confusion about state and local regulations left companies in doubt about whether they were necessary. "The environmental operations does not fit with our business," Powell told Triangle Business in explaining RBL's decision to seek a buyer for the unit.
In July 1992, RBL announced that its Raritan, New Jersey, and its North Carolina operations had been licensed by the New York City Department of Health to perform tests for the Human Immunodeficiency Virus (HIV). RBL was the first laboratory to receive this approval, of 59 that applied. Earlier, RBL had also been licensed by the State of New York to perform these tests. With this move, RBL stepped up its participation in the rapidly growing field of HIV testing. The company offered all of the available technologies for testing, including antibody tests and a sophisticated DNA test. The latter test involved the use of polymerase chain reaction technology, which duplicated one strand of DNA millions of times to reveal the presence of the virus. This test was particularly useful for detecting the presence of HIV in newborn babies, since their bodies often had not yet formed antibodies to the virus.
In September 1992, RBL made a breakthrough when it introduced the first automated allergy test that used histamine levels to determine sensitivities. The company planned to make this test commercially available and sell it to allergy clinics and allergists through 200 sales representatives. In addition, RBL planned to make presentations at professional meetings and send out brochures advertising the test. RBL's new product employed leukocyte histamines. Before, this test had been labor intensive and expensive, costing from $300 to $400 per antigen and requiring a large blood sample. With the new technology, however, physicians would be able to run 23 tests for $115, using only 2.5 milliliters of blood. During the test, allergens were mixed with the blood to see if a histamine reaction was provoked.
In October 1992, RBL made another technological advance that allowed it to fulfill a need in a rapidly growing market. At that time, the lab introduced a new test to detect the tuberculosis bacterium in just 48 hours--a vast improvement over the old test, which took three to six weeks. Because the advent of AIDS and antibiotic-resistant strains of tuberculosis had caused a resurgence of the disease, this product responded to a growing demand, as state and federal health officials struggled to control the outbreak of the disease. The new test was particularly helpful because it permitted treatment to begin earlier, thus shortening the period in which an infectious person might contaminate others while waiting for test results.
The new test achieved its rapid results by applying polymerase chain reaction technology in another context. Technicians duplicated DNA found in sputum and other samples of respiratory matter to detect the presence of tuberculosis. In announcing the test, Powell said that he expected it "to become a major weapon in the war against tuberculosis, which has increased in incidence by 15.5 percent in the U.S. since 1984," as the Business Wire reported.
In addition to the tuberculosis test and the HIV test based on polymerase chain reaction technology, RBL also offered a variety of other assays using this technology. These included tests for HTLV-1 and HTLV-2, viruses thought to cause certain leukemias and lymphomas; a screen for the Lyme disease agent, Borelia bungdorferi; and diagnostic procedures for the human papilloma virus and chlamydia trachomatis. In addition, this technology could be used to identify people, as had been done in the wake of the Gulf War.
At the end of 1992, RBL dedicated a new laboratory and patient service center in Greenville, North Carolina. This facility consolidated operations that had previously been conducted in two locations. By that time, RBL also ran facilities in 11 different office buildings in downtown Burlington.
Throughout 1993, RBL worked to enhance its testing procedures for HIV, cancer, heart disease, and other illnesses. At the company's Roche Image Analysis Systems center, located in the town of Elon College, the company refined a new approach to cancer screening that used computers to standardize interpretation of pap smear results. In addition, the company further developed its forensic uses of DNA testing and enhanced its already large share of the growing market for paternity testing. In the spring of 1994, RBL updated its data management mechanisms to better manage reporting of laboratory results. With a leading position in a rapidly growing field and the backing of a multinational parent, RBL appeared assured of continuing success in the years to come.
Principal Subsidiaries: CompuChem, Inc.; Roche Insurance Laboratory.
Further Reading:
Bouchey, Lisa M., "A Clinical Approach," Business Life, January 1993.
Chapman, Dan, "From Textiles to Test Tubes," Business North Carolina, February 1993.
Mukherjee, Sougata, "Roche May Sell RTP Unit," Triange Business, May 4, 1992.
"Rapid Detection Test for TB Now Available," Business Wire, October 8, 1992.
"Roche Insurance Laboratory Establishes Consulting Physicians Network," Business Wire, May 7, 1991.
Source: International Directory of Company Histories, Vol. 11. St. James Press, 1995.
